Avenue East Cobb (AEC) originally opened in 1999 as one of the first outdoor, pedestrian-friendly retail developments in the US. North American Properties (NAP) entered a joint venture partnership with PGIM Real Estate in July 2021 to reposition AEC as the community’s third place. NAP’s redevelopment vision focuses on engaging the public realm and elevating the overall guest experience through an infusion of resort-level hospitality and experiential programming. Soon, AEC will be redefined as a comfortable, family-friendly, social gathering hub that evokes a sense of local pride and inspires a new generation of memories.