Press Releases

Jeffrey Katzenberg and Shrek to Launch DreamWorks DreamPlace “The North Pole Adventure,” a high-tech reinvention of the

North Pole Adventure Logo

FOR IMMEDIATE RELEASE:
Monday, November 3, 2014

Contact:
Joyce Baumgarten/Laura Dolan
Geto & de Milly, Inc. 212-686-4551
jbaumgarten@getodemilly.com
ldolan@getodemilly.com

Jeffrey Katzenberg and Shrek to Launch DreamWorks DreamPlace “The North Pole Adventure,” a high-tech reinvention of the Santa Experience at Westchester’s Ridge Hill

Attraction is the first of eight DreamPlace sites across the country this holiday season—the only one in the New York Metropolitan Region

WHAT:

This first-of-its-kind experience blends storytelling and cutting-edge technology—taking families on an interactive journey that starts with Shrek and ends with a personal visit with Santa!

Visuals will include an eye-popping 2,000sf holiday cottage featuring animated surfaces powered by more than 3.1 million pixels and surrounded by 15,000 animated LED lights.

Katzenberg, Santa Claus and a seven-foot-tall Shrek will welcome pre-schoolers from the Boys and Girls Club of Northern Westchester as the first to experience this revolutionized and magical adventure to find Santa.

The Honor Choir from Yonkers’ Lincoln High School will entertain the crowd with holiday music.

A Toy Drive to benefit the Boys and Girls Club will take place at Westchester’s Ridge Hill throughout the holiday season.

WHO:

DreamWorks Animation CEO Jeffrey Katzenberg
Forest City Ratner Co. President and CEO MaryAnne Gilmartin
Yonkers Deputy Mayor Sue Gerry
Boys and Girls Club of Northern Westchester
Lincoln High School Honor Choir
Live Character Shrek

WHERE:

Westchester’s Ridge Hill, 1 Ridge Hill Blvd, in Yonkers

WHEN:

Thursday, November 6, 2014

  • 8:00 am – Press preview tours and interior filming BY ADVANCE REQUEST – RSVP for tours by 11/4.
  • 11:00 am - Launch Event with featured speakers: Jeffrey Katzenberg, MaryAnne Gilmartin and Sue Gerry
  • 11:30 am - Children from Boys and Girls Club experience The North Pole Adventure as it opens for tours
  • 11:45 am – Interview opportunities available with Boys and Girls Club kids, DreamWorks and Forest City Ratner Companies executives.

About Westchester’s Ridge Hill:
Westchester’s Ridge Hill is the best destination in Westchester to shop, dine and play. Patterned on a classic downtown, our family-friendly outdoor center features a central Town Square and children’s play area. In addition to our eclectic mix of popular fashion, sports and technology retailers, the center is home to LEGOLAND® Discovery Center, a 12-screen National Amusements Showcase Cinema de Lux, Whole Foods, LA Fitness and ten delicious dine-in restaurants. Ridge Hill is easily accessible to all Westchester, Putnam and NYC Metropolitan-area residents and visitors. Learn more at http://www.westchestersridgehill.com. Follow us on Facebook and Twitter.

About DreamWorks Animation:
DreamWorks Animation creates high quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranked #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 29 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.

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