Press Releases

DREAMWORKS ANIMATION AND WESTCHESTER’S RIDGE HILL ALIGN IN 2014 FOR A VERY UNIQUE HOLIDAY EXPERIENCE

FOR IMMEDIATE RELEASE

Monday July 28, 2014

Contact:
Joyce Baumgarten / Paul Devlin
Geto & de Milly / 212-686-4551
JBaumgarten@getodemilly.com
PDevlin@getodemilly.com

DREAMWORKS ANIMATION AND WESTCHESTER’S RIDGE HILL ALIGN IN 2014 FOR A VERY UNIQUE HOLIDAY EXPERIENCE

—DreamPlace Provides a Revolutionary Journey to Visit Santa for Today’s Technologically Savvy Kids—

Brooklyn, NY—Monday, July 28, 2014—Forest City Ratner Companies (FCRC), owner and developer of Westchester’s Ridge Hill, today announced that it will host DreamPlace, a captivating and interactive Santa adventure for the entire family. DreamWorks Animation, the global family entertainment brand known for award-winning storytelling and industry leading innovation, has chosen Westchester’s Ridge Hill as one of just seven locations around the country—and the only one in the Northeast during the 2014 holiday season.

“We are thrilled to work with DreamWorks Animation to bring this creative and memorable update to the annual visit to Santa to our Ridge Hill shoppers,” said Kathryn Welch, Executive Vice President, Forest City Ratner Companies. “At Forest City, we are dedicated to making Westchester’s Ridge Hill a regional destination for families seeking the newest and most exciting entertainment, shopping and dining experiences.”

DreamPlace will tap into DreamWorks Animation’s stable of world-renowned artists, storytellers and innovators and enable children to experience the full narrative of an unforgettable visit to the North Pole, infusing the studio’s trademark storytelling and humor into one of the greatest legends of all time, including an immersive, eye-popping journey with Shrek himself. Appointments will be made by App, allowing families to enjoy Westchester’s Ridge Hill before or after embarking on an unforgettable adventure.

“DreamPlace turns the traditional mall holiday visit on its head with an immersive, interactive approach that draws on our signature brand of technology, storytelling and of course, humor,” said DreamWorks Animation’s Chief Global Brand Officer Michael Francis. "We are continually looking for new ways to bring our characters to life and DreamPlace will deliver an unparalleled experience which fans will absolutely love.”

DreamPlace will join an exciting line-up of entertainment tenants at Ridge Hill including National Amusements Showcase Cinema de Lux, LEGOLAND® Discovery Center and the recently-announced iFLY Indoor Sky Diving, opening in early 2015. Located at Town Square, DreamPlace will open for the 2014 holiday season.

About Forest City Ratner Companies
Forest City Ratner Companies, a wholly owned subsidiary of Forest City Enterprises, Inc., owns and operates 34 properties in the New York metropolitan area. Forest City Enterprises, Inc. is an NYSE-listed national real estate company with $8.9 billion in total assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the United States. For more information, visit www.forestcity.net.

About Westchester’s Ridge Hill:
Ridge Hill is a regional destination for the very best shopping, dining and entertainment Westchester has to offer. Patterned after a classic downtown, it features a central Town Square and children’s play area. Shopping, dining and entertainment options at Ridge Hill include: LEGOLAND® Discovery Center, National Amusements Showcase Cinema de Lux (a 12-screen movie theater featuring a restaurant, bar and children’s playroom), REI and Dick’s Sporting Goods, and Lord & Taylor, as well as popular retailers like Apple, Anthony Vince Nail Spa, The Art of Shaving, Auntie Anne’s Pretzels, Bath & Body Works, Bonefish Grill, Brooks Brothers Flatiron Shop, Charming Charlie, The Cheesecake Factory, The Children's Place, Clarks, Desigual, Express, Elevation Burger, Francesca's Collections, Frannie’s Goodie Shop, Gap, GapKids, Guitar Center, Häagen-Dazs, Havana Central, H&M, LA Fitness, Lefteris Gyro, The Limited, Little Buddha, L.L. Bean, Old Navy, Orvis, Pandora, Sephora, Sleep Number, Smoothie King, Subway, Sur La Table, Teavana, Texas de Brazil, T•J•Maxx, UNIQLO, Vera Bradley, Verizon Go Wireless, Victoria's Secret, The Walking Company, White House│Black Market, Whole Foods Market, and Yard House.

Located at Exit 6A off the New York State Thruway and at the Tuckahoe Road West Exit from the Sprain Brook Parkway, Ridge Hill is easily accessible to all Westchester, Putnam and NYC Metropolitan-area residents and visitors. Westchester’s Ridge Hill features 160,000 square feet of office space—approximately 110,000 square feet of which is occupied by WESTMED Medical Group offices and urgent care center. Learn more at http://www.westchestersridgehill.com. Follow us on Facebook and Twitter.

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